"Yellow-pulp watermelons for sale!" A female customer of Lotte Department Store in Sogong Dong, Seoul, is looking for a yellow-pulp watermelon. The watermelon is developed through grafting by the farmers in Chinjoo, South Kyungsang Province. Other than the yellow pulp, the watermelon has all the same features and tastes like its regular "counterpart." Also, it costs a little higher, selling for 15,000 to 20,000 each.