E1, “Challenge for Number One Spot in Energy Industry”

On April 21, E1, former LG Caltex Gas, held a ceremony to change its company name and declare a brand-new company image (CI) at Hyatt Hotel in Seoul. E1 means their firm intention to become the number one in the energy industry field. E1 plans to change the colors of the signs at their 201 nationwide LPG stations into a fresh orange color. E1’s chairman Shin Joong-sik flutters the company flag in front of the other executives.

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