Korean culture advertisement launches with NYT

New York Times, an influential U.S. daily newspaper, delivered on Friday a special eight-page section dedicated to the Korean culture. The section takes the form of advertisement under the title, “Inside Korea.” It is the first time for New York Times to make a section dedicated only to the promotion of a foreign nation’s culture.

“Inside Korea” will be run by the New York Times on every other week by the end of this year and every Friday from next year. This year, the section can be found only in the newspapers selling on the fifth avenue of New York City. From next year, however, all newspapers distributed in the city will have this section. It is expected that the section will significantly contribute to promoting the Korean culture in New York City.

The Friday issue featured the exhibition on the Korean kingdom of Shilla, which is taking place in the Metropolitan Museum of Art in Manhattan, and Korea’s famous convention center Coex located in Gangnam district. There was also an article about the origin of Korean alphabet Hangeul. It gave major coverage to the Korea Food Fair 2013 and the Korean chef Yim Jeong-sik’s restaurant in Tribeca, which has received two Michelin stars. The story of installation artist Kang Ik-joong based in New York was also covered.

The section was designed by a New York-based Korean advertisement firm contracted with New York Times. The newspaper was not involved in the writing and editing of the articles. A phrase saying, “Distributed with New York Times,” is written on the first page of the section and every page is marked “advertisement.”