POSCO chairman urges employees shift way of thinking to create competitveness

POSCO Chairman Kwon Oh-jun urged employees to "create future competitive edge through creative destruction." Taking examples of Apple and founder of the U.K`s Dyson, he wrote so in the "CEO letter" posted on the company`s internal bulletin board Wednesday.

In this letter, Kwon said the late former Apple CEO Steve Jobs excelled because he had a creative mindset, seeing the world with fresh eyes and breaking the stereotypes." "Jobs opened an era of personal computers with Mackintosh, while opening up the 3D animation market by establishing Pixar," he added. He also noted that Jobs changed the way people consume music through iPod and iTunes. On James Dyson, Kwon said, "The bladeless fan he invented broke the 100-year stereotype that fans should have blades," adding, "Dyson`s creativeness was also displayed on his filter-free vacuum cleaner and silent hair dryer, surprising the world."

Kwon said, "While doing daily work is important, whether we engaged in creative activities today for the sake of tomorrow will determine our future competitiveness." I hope all our employees become creative talents in both professional and converged knowledge."

He stressed, "As POSCO`s ad slogan tells you, great ideas never die," adding, "Let`s move beyond being a traditional Northeast Asian company to a creative firm that the world envies."