[Maison&Objet] RawBrown: “Pioneering Lifestyle Audio Furniture”

The Korea Institute of Design Promotion (KIDP) participates annually in Maison&Objet Paris, the international fair showcasing "decoration, design, and lifestyle" consumer goods. KIDP's Design Korea Exhibition Hall at the event has served as a steppingstone for small and medium-sized businesses with design excellence to reach broader exposure and market opportunities.
This year, KIDP is participating from September 5 to September 9, joined by Korean design businesses showcasing furniture, stationery, tableware, and more. In collaboration with IT Donga, we are introducing 23 design-driven small and medium enterprises participating in Maison&Objet Design Korea.


It's hard to imagine life without music. Music calms the mind, provides relaxation, and boosts motivation. This timeless appeal is why music has been cherished for thousands of years and why people worldwide, including in Korea, enjoy it through earbuds and audio systems.

RawBrown TS1 / Source: RawBrown

CHO Sungkwan, CEO of RawBrown, designs furniture that maximizes the enjoyment of music. His creations include living room and audio furniture that enhances comfort and seamlessly integrates into users’ lifestyles, enriching their personal tastes and individuality.

RawBrown draws inspiration from the 1950s Mid-century Modern movement, merging its classic design principles with contemporary functionality. The company ensures quality craftsmanship and utilizes advanced techniques to enhance the natural beauty of wood.

RawBrown TS21 / Source: RawBrown

RawBrown's furniture showcases the lingering influence of the Mid-century Modern movement. Traditionally, living room and audio furniture focused mainly on storage, resulting in simple racks and ample storage spaces.

In contrast, RawBrown designs living room and audio furniture with both function and emotion in mind. Their pieces help users display and enjoy their favorite items, like LPs and books, while seamlessly blending with the natural wood tones. This approach ensures that RawBrown’s furniture enhances and complements a living space where music softly fills the air, reflecting and enriching the user’s lifestyle.

RawBrown TS22 / Source: RawBrown

RawBrown offers a range of designs. The TS1 sideboard features open storage, showcasing turntables and vinyl records to highlight the user’s taste. The TS21 sideboard is ideal for serious music enthusiasts, accommodating turntables, receivers, and amplifiers. The TS22 sideboard, with its black-and-white color scheme, fits seamlessly into any space. The SS22 sideboard, instead of exposing storage for records or books, uses an oak tone to create a calm and warm atmosphere.

RawBrown’s furniture, reflecting the nostalgia of the Mid-century Modern movement and personal lifestyles, has won notable awards such as Good Design Korea (2021) and Global Premium Living Goods (2022). The company joined the Seoul Living Design Fair in 2021 and 2022 to engage with Korean customers. This year and last, RawBrown has also participated in Maison&Objet to showcase its designs to a global audience.

RawBrown SS22 / Source: RawBrown

Maison&Objet, celebrating its 30th anniversary this year, is a prestigious exhibition. CHO Sungkwan is showcasing his innovative living room and audio furniture at the event. He plans to assess how well his designs, which blend Mid-century Modern influences with contemporary style, are received in Europe’s advanced market. He is optimistic, believing that premium furniture which enriches the living experience, including through music, will gain international recognition. With this in mind, RawBrown aims to become a prominent name in global mid-century furniture manufacturing.

CHO Sungkwan said, “RawBrown is an audio and living design furniture company with a global vision. We are committed to offering lifestyle furniture that resonates with both Korean and international consumers, driven by our distinctive designs and high quality.”

Cha JuKyung (racingcar@itdonga.com)