[Maison&Objet] SPACE TAILOR: “Transform Your Space with Effortless Customization”
[Maison&Objet] SPACE TAILOR: “Transform Your Space with Effortless Customization”
Posted September. 05, 2024 09:27,
Updated September. 05, 2024 09:27
The Korea Institute of Design Promotion (KIDP) participates annually in Maison&Objet Paris, the international fair showcasing "decoration, design, and lifestyle" consumer goods. KIDP's Design Korea Exhibition Hall at the event has served as a steppingstone for small and medium-sized businesses with design excellence to reach broader exposure and market opportunities.
This year, KIDP is participating from September 5 to September 9, joined by Korean design businesses showcasing furniture, stationery, tableware, and more. In collaboration with IT Donga, we are introducing 23 design-driven small and medium enterprises participating in Maison&Objet Design Korea.
PARK Sungho (Parker), CEO of SIPOS (second from the right), meeting with international buyers at the event / Source: SIPOS
Every morning, people choose what to wear based on the season, weather, or their mood. The same consideration goes into interior design choices. SIPOS, led by CEO PARK Sungho, known as "Parker," understands this need and offers a solution through its custom wallpaper brand, SpaceTailor. With SpaceTailor, you can easily transform your living space to reflect your personal style and preferences.
SpaceTailor offers fabric-based adhesive wallpapers that allow you to create a variety of atmospheres with their unique patterns and designs. CEO PARK Sungho highlighted that, just as you update interior accessories to reflect the season or your mood, you can also transform your space’s style with wallpaper. He emphasized the need to consider not only the design value of the patterns but also their affordability and versatility when developing new products.
PARK Sungho also emphasized that SpaceTailor’s philosophy is to help people discover the "ONLY PATTERN IN MY OWN SPACE," a design that truly reflects their taste and personality. To achieve this, SpaceTailor offers designs that can appeal even to those who may be unfamiliar with or hesitant about using patterned wallpapers.
An example of wallpaper design using SpaceTailor’s “Veilish” / Source: SIPOS
SpaceTailor's flagship product is the adhesive fabric wallpaper known as “Veilish.” Traditional wallpaper typically requires professional installation and can be challenging to replace once it's applied. However, Veilish is different. Made from fabric, it features an adhesive similar to a “Post-It,” making it easy to apply and remove. This allows anyone to install it themselves and remove it without damaging the existing wall surface.
The fabric used in Veilish is 100% polyester, free from harmful substances, making it safe to use while offering a pleasant texture. Additionally, the unique patterns, crafted by SpaceTailor’s in-house designers, give each product a distinct personality.
SpaceTailor highlights the distinct advantages of Veilish over similar products from other companies. Previous products often used stickers that could damage the surface and were difficult to remove. In contrast, Veilish employs real fabric, unlike older products that used PVC film with fabric-like patterns. This PVC often contained harmful substances, posing health risks and offering a less desirable texture. Additionally, older products frequently featured inexpensive designs from public design services, resulting in lower visual appeal, as explained by PARK Sungho.
Example of a wallpaper design featuring SpaceTailor’s “Veilish” / Source: SIPOS
SpaceTailor will be participating in Maison&Objet this year, continuing its presence from 2022 and 2023. From these experiences, the company has gained insights into the diverse design preferences across European countries, allowing them to target the most promising markets for expansion.
SpaceTailor is currently focused on B2B exports to international markets. Looking ahead, they aim to expand into B2C exports to widen their business scope and become a brand preferred by consumers. This shift towards B2C is a major focus for them at this year’s Maison&Objet.
Recently, consumers have been increasingly looking for interior objects that reflect their unique personal style. SpaceTailor aims to meet this demand with tailored products and services, addressing the limitations of mass-produced items and offerings from major corporations.
Kim Yong-woo (pengo@itdonga.com)
This year, KIDP is participating from September 5 to September 9, joined by Korean design businesses showcasing furniture, stationery, tableware, and more. In collaboration with IT Donga, we are introducing 23 design-driven small and medium enterprises participating in Maison&Objet Design Korea.
Every morning, people choose what to wear based on the season, weather, or their mood. The same consideration goes into interior design choices. SIPOS, led by CEO PARK Sungho, known as "Parker," understands this need and offers a solution through its custom wallpaper brand, SpaceTailor. With SpaceTailor, you can easily transform your living space to reflect your personal style and preferences.
SpaceTailor offers fabric-based adhesive wallpapers that allow you to create a variety of atmospheres with their unique patterns and designs. CEO PARK Sungho highlighted that, just as you update interior accessories to reflect the season or your mood, you can also transform your space’s style with wallpaper. He emphasized the need to consider not only the design value of the patterns but also their affordability and versatility when developing new products.
PARK Sungho also emphasized that SpaceTailor’s philosophy is to help people discover the "ONLY PATTERN IN MY OWN SPACE," a design that truly reflects their taste and personality. To achieve this, SpaceTailor offers designs that can appeal even to those who may be unfamiliar with or hesitant about using patterned wallpapers.
SpaceTailor's flagship product is the adhesive fabric wallpaper known as “Veilish.” Traditional wallpaper typically requires professional installation and can be challenging to replace once it's applied. However, Veilish is different. Made from fabric, it features an adhesive similar to a “Post-It,” making it easy to apply and remove. This allows anyone to install it themselves and remove it without damaging the existing wall surface.
The fabric used in Veilish is 100% polyester, free from harmful substances, making it safe to use while offering a pleasant texture. Additionally, the unique patterns, crafted by SpaceTailor’s in-house designers, give each product a distinct personality.
SpaceTailor highlights the distinct advantages of Veilish over similar products from other companies. Previous products often used stickers that could damage the surface and were difficult to remove. In contrast, Veilish employs real fabric, unlike older products that used PVC film with fabric-like patterns. This PVC often contained harmful substances, posing health risks and offering a less desirable texture. Additionally, older products frequently featured inexpensive designs from public design services, resulting in lower visual appeal, as explained by PARK Sungho.
SpaceTailor will be participating in Maison&Objet this year, continuing its presence from 2022 and 2023. From these experiences, the company has gained insights into the diverse design preferences across European countries, allowing them to target the most promising markets for expansion.
SpaceTailor is currently focused on B2B exports to international markets. Looking ahead, they aim to expand into B2C exports to widen their business scope and become a brand preferred by consumers. This shift towards B2C is a major focus for them at this year’s Maison&Objet.
Recently, consumers have been increasingly looking for interior objects that reflect their unique personal style. SpaceTailor aims to meet this demand with tailored products and services, addressing the limitations of mass-produced items and offerings from major corporations.
Kim Yong-woo (pengo@itdonga.com)
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