South Korea's influence on global trends is expanding rapidly. Fueled by the popularity of K-beauty, it now encompasses a broader range of industries, including food and beverages. Traditional Korean foods such as ramen, kimbap, and tteokbokki have long captured global attention, but innovative functional foods are now taking center stage in the international market.
(source=Sleeping Bottle) One standout product is Sleeping Bottle, a natural sleep beverage developed by Musca Co., Ltd., leveraging South Korean innovation. Recognized for its effectiveness in improving sleep quality, the product has earned an official patent from the Korean Intellectual Property Office. By combining the patented SB extract with other natural ingredients like Ecklonia cava extract and tart cherries, Sleeping Bottle achieves a unique blend of taste and functionality. Since its launch, it has dominated the South Korean market as the top-selling sleep beverage. It has expanded its presence into international markets, including the United States and Australia, since 2023.
Sleeping Bottle enjoys global popularity due to its natural and safe formulation. Unlike conventional sleep aids, it poses no side effects or dependency risks, making it ideal for individuals of all ages looking to enhance their sleep quality. This product fits well with modern consumer trends, as it is sugar-free and low in calories, appealing to those managing weight or blood sugar levels. Its convenient 100ml packaging is favored by frequent travelers and those in need of swift jet lag relief. Additionally, certifications such as vegan approval, HACCP compliance, and FDA facility registration further assure its safety and quality.
(source=Sleeping Bottle) Looking ahead, Sleeping Bottle plans to expand its product lineup by 2025. Leveraging the functional benefits of its patented SB extract, the company is set to introduce new offerings such as sleep coffee, sleep jelly, and kids’ sleep drinks, targeting diverse global markets.
Sleeping Bottle attracts interest from businesses worldwide, including Canada, Mexico, Europe, the Middle East, and Asia. As part of the unstoppable Hallyu wave, this innovative sleep beverage exemplifies K-food's potential to capture international audiences.
With its commitment to quality and innovation, Sleeping Bottle is poised to redefine sleep solutions worldwide. It offers a fresh take on functional foods while capitalizing on the momentum of Korea’s global cultural influence.
Muska is a company selected for the 2024 K-Startup Center (KSC) Program, hosted by 'the Ministry of SMEs and Startups of Korea' and KISED(Korea Institute of Startup and Entrepreneurship Development and organized) and operated by SCCEI(Seoul Center for Creative Economy & Innovation).
By Moon-kyoo Lee(munch@itdonga.com)